As Chairperson of the Board of Directors of the Héma-Québec Foundation, it is with immense pride and great joy that I announce the appointment of Ms. Lise Plante as our new Chief Executive Officer. This appointment marks a significant milestone in our journey, and I am thrilled to welcome a woman of heart and dedication to lead our organization. Ms. Plante, holding an MBA from HEC Montréal, has excelled across various sectors, from retail to philanthropy and social economy.

With over 20 years of experience in communication, marketing, and public relations, her professional journey is highlighted by her ability to develop strategies that achieve business objectives, as well as plan and execute marketing and communication initiatives. She is recognized for her management of advertising campaigns, media relations, strategic trend analysis, and her role in creating signature events. Lise is also distinguished by her ability to forge lasting partnerships and mobilize human resources towards common goals.

Her commitment to noble causes has been notably demonstrated during her tenure as Director of Communications at the Montreal Heart Institute Foundation and the Foundation of the Université de Montréal Hospital Centre. Her accomplishments underscore her dedication and understanding of philanthropic challenges. We are confident that Ms. Plante will be a driving force for the Héma-Québec Foundation. Her leadership will bring new energy and a clear vision to our mission. She perfectly embodies our dynamism, making her the ideal choice to lead our organization to new heights.

We are excited about her arrival, and I invite you to join me in warmly congratulating her and wishing her every success in her new role. Ms. Sophie English, Chairperson of the board of directors. #HémaQuébecFoundation